It takes the meaning of technical wizardry to an entirely new level.
And while Apple might like to boast that its new iPad is magic, it has taken a Japanese street magician to really show what it can do.
‘Shinya’ has posted a video on YouTube which shows him using a combination of a pre-programmed iPad and a series of cleverly timed props.
With admirable sleight of hand, Shinya manages to produce smoke, a dove and a whole host of optical illusions while unconcerned pedestrians on a Tokyo street wander past in the background.
Billing it as 'a history of communication' he even manages to weave in some good old-fashioned fork-bending
His impromptu show has had more than half a million views on YouTube and has been posted on numerous gadget and technology websites.
But sceptics - and those familiar with viral marketing campaigns - will note that the video ends with a long lingering shot of the Apple shop behind Shinya when he has finished his show.
source: dailymail