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Well it's certainly a strange way to try and sell clothes.
But putting bald skeletal women - naked from the waist up and sporting hideous beards - on the catwalk must have seemed like a good idea to designer Patrick Mohr.
The bearded ladies were joined by equally odd-looking male models on the runway at Berlin Fashion Week today wearing what appeared to be giant boxer shorts.
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But they later emerged in actual outfits for the front-row fashionistas to gawp at instead.
It's not the first time the German designer has caused a stir with the way he presents his designs.
Last year he used homeless people alongside professionals to model his collection entitled The Road To Hell Is Paved With Good Intentions.
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And in January of this year, he showcased his clothes with the aid of sun-tanned bodybuilders and silicone-breasted, thong-wearing transvestites.
That show, Are We Shaved? centred around the idea that the differences between men and women is not that important.
Mohr founded his own label in 2008 just a year after graduating from the ESMOD Fashion School in Munich.
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source: dailymail