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When Katie Price usually promote her books, she created maximum publicity by turning up in a variety of garish, flesh-baring costumes.
But as she turned up at a book signing to promote her latest autobiography You Only Live Once yesterday, the mother-of-three shocked fans with an unusually formal new style.
The 32-year-old was obviously going for her own take on the sexy librarian look in a satin blouse, pencil skirt, a hat and a veil, Fifties-style glasses and towering platform heels.
With You Only Live Once being her fourth autobiography in six years, perhaps the mother-of-three decided a sophisticated make-up would help her gain more attention.
Being half-term, Katie was greeted by a host of young fans and also a male admirer dressed in a knight's costume carrying a big heart with 'I [heart] you Katie' on it.
Katie posed for a photocall before signing copies of the book at the lunchtime appearance, before jumping into a car to head up to Derby for a second meet-and-greet with fans at an Asda supermarket.
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You Only Live Once comes over two years after she released her last autobiography Pushed To The Limit.
Her latest bio details her high-profile split from first husband Peter Andre, her whirlwind romance and subsequent marriage to cagefighter Alex Reid and her struggle to conceive a child with him.
While Price's books may not be popular with the critics, she has become quite the literary force over the past few years.
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Another outfit: Katie later changed into a black and red outfit for an evening signing at an Asda in Derby
As well as her autobiographies Being Jordan, A Whole New World, Pushed To The Limit and You Only Live Once, she has also published fictional novels, children's books and a style guide.
Her last literary release, her fifth fictional novel Paradise, reached the top of the bestsellers chart when it was released in July.
Last October, she got her now-husband Alex, brother Danny Price, horse trainer Alex Gould and friend Phil Turner to dress up in some of her famous costumes to launch her style book Standing Out: My Look, My Style, My Life in Selfridges in London's Oxford Street.
source :dailymail