With the band: Cheryl Cole, arriving at the X Factor studios on Saturday, wearing her 'Heart' Chakra braceletWith a slender red cotton band around his wrist, the uninitiated might think Kanye West was the latest celebrity devotee of Kabbalah.
But on closer examination, they might notice that it bears a gold disc with a flower motif on it. And that fellow A-listers including Sienna Miller and Cheryl Cole also wear similar bracelets in different colours, each bearing a different design.
Thankfully they have not all joined the latest religious cult - though these bracelets they are all sporting do take their lead from religion.
They are bracelets designed by London jewellery label Daisy, and each corresponds to one of seven Chakras - a Hindu concept relating to different kinds of energy.
Each colour has a different meaning, for example Cheryl's green 'Heart' Chakra band is supposed to remind the wearer that they are worthy of love. Telling, given that she has just been through a divorce.
Sienna has been photographed wearing the 'Brow' Chakra bracelet, which relates to 'intuition, perception and imagination' - all characteristics she might need to call upon in her work as an actress.
And Kanye West's 'Base' Chakra relates to 'stability, grounding and prosperity'. Well, as long as something keeps him grounded.
Grounded: Kanye West wearing his 'Base' Chakra band at a party for Jade Jagger's Jezebel label last month
High brow: Sienna Miller arriving at LAX airport earlier this month, wearing her 'Brow' Chakra braceletThe company, which began life as a Portobello Market stall, has also taken orders for the £75 wristbands from Katy Perry, Rosie Huntington-Whiteley and Alexa Chung, while Jude Law apparently 'wears his constantly'.
Of course the bracelets do not promise to 'protect' or 'guide' the wearer - rather, they are a reminder of affirmations associated with each Chakra. Sienna's comes with the phrase 'I am open to the wisdom within'; Kanye's with the line: 'I am here. I am real.'
Nor do you need to buy into the meaning behind the designs - they are pretty pieces to wear regardless, though given the price, they are likely to appeal more to people who have an understanding of the Chakra concept.
Joining the Daisy chain: Katy Perry, Alexa Chung and Rosie Huntington-Whiteley all own Chakra braceletsDaisy's James Boyd, who designed the bracelets after an illness led him to discover yoga and the Indian healing system of Ayurveda, is delighted by the success of his design, and has expanded the collection to include chain necklaces as well.
'Since launching the Chakra Bracelets 3 weeks ago we've sold out 3 times over,' he told MailOnline.
'In Daisy's history we've never seen such an amazing amount of initial interest and sales in a new collection.
'People seem totally enchanted and enamoured by the bracelets and that makes me extremely happy and proud.'
source: dailymail