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Her weight has been up and down over the years and Jessica Simpson recently claimed she is finally content with her size.
But the singer was pictured with a carton of coconut water in New York yesterday, raising suspicions that she is still concerned with staying on top of her diet.
Wearing a green patterned mini dress with a grey jacket and grey strappy heels, plus a large white bag, Jessica, 29, was seen leaving the Ritz Carlton hotel in the city's midtown district carrying a carton of Vita Coco.
The drink has become one of the latest celebrity fads in the U.S. with a growing list of stars subscribing to it to try and reap the natural benefits
According to the company's website, the liquid is obtained from green coconuts (as opposed to fully ripened brown ones), so the liquid is very similar to water, and not the cloudy, milky substance found in the matured fruits.
Because of this, the liquid contains virtually no fat, and can therefore be used as part of a balanced diet to aid weight loss.
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On top of this it can help speed up the body's metabolism and increase energy, particularly useful for those who partake in regular personal fitness and exercise routines.
The drink has its fair share of celebrity fans, including Madonna who loves it so much she has invested $1.5million into the company who produce Vita Coco
Demi Moore, Matthew McConnaughy and Red Hot Chilli Peppers frontman Anthony Kiedis have also invested 'significant' sums of money into the drink.
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Since the news of Madonna's investment broke, several U.S. stars have been pictured with the product, including Courteney Cox, Chris Pine, Anna Paquin, Ed Westwick, Karolina Kurkova and Kristin Cavallari - some of whom have picked up different brands of coconut water.
Jessica was accompanied by her friend, hairstylist Ken Paves as she left New York and headed home to LA.
She was in the Big Apple to appear as part of VH1's Upfront 2010 event, held at Pier 59 Studios.
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The curvy star has recently travelled the world learning how different cultures perceive beauty for a show on the U.S. channel called Jessica Simpson's The Price Of Beauty.
A sneak preview shows Jessica practising her sexy samba moves, pulling off her balancing act and getting a painful massage.
In October last year she jetted over to Mumbai to learn about their culture.
She was pictured wearing a traditional bindi dot and a henna tattoo during her stay
source: dailymail