Seeking help: Jesse James, seen this week, is in a 'treatment facility'Jesse James has checked himself into a treatment facility for professional help 'to deal with personal issues' following allegations he cheated on his wife Sandra Bullock.
A spokesman for the U.S. TV personality and motorbike enthusiast said James 'realised that this time was crucial to help himself, help his family and help save his marriage'.
'Jesse checked himself into a treatment facility to deal with personal issues,' he said.
He added that it was '100 per cent his own idea', and not the result of an ultimatum from Bullock.
Although the representative did not specify the type of treatment facility, website TMZ reported it was the Sierra Tucson in Arizona, which specialises in disorders including drug and sex addiction.
Bullock moved out of the marital home after news broke two weeks ago of her husband’s 11-month affair with tattoo model and Nazi sympathiser Michelle McGee.
A second woman, tattooed stripper Melissa Smith, then claimed in US magazine Star she had a two-year relationship with James.
Allegations were also made in the States that James had 'multiple' affairs with women he met online and that his infidelities were an ‘open secret’ among employees at his bike shop in California.
It has been alleged that the 40-year-old put up adverts on the Internet in a bid to meet women and then arranged to meet them at his shop called West Coast Choppers.
There have also been claims that he settled a sexual harassment lawsuit with a female executive at his firm.
She claimed that between 2006-7 – while married to Miss Bullock – he repeatedly made sexual advances which allegedly included sexual acts.
There are unconfirmed reports that Bullock has already taken the first steps towards seeking a divorce.
A source close to the couple told Radar online: 'She has enough. She's ending the marriage.'
Before the storm: James and Sandra Bullock had appeared the devoted couple at the Oscars, where she picked up the best actress gongJames and Bullock wed five years ago – she is his third wife.
They have no children together but he has two daughters Chandler, 15, and Sunny, six, and also son Jesse Jr, 12, from his two previous marriages.
Bullock shares custody of Sunny, and was said to be looking into starting adoption procedures when the scandal emerged.
Bullock was on a career high before Internet rumours of James' infidelity surfaced.
In a gushing speech when she won best actress for her role as Leigh Anne Tuohy in The Blind Side at the Oscars earlier this month, 45-year-old Miss Bullock thanked James for his love and support.
The two walked hand-in-hand down the red carpet, celebrated together at the parties afterwards and were photographed outside a Long Beach burger joint the day after the awards.
source: dailymail