Bed-head chic: Victoria Beckham showed off a new choppy, layered style at the LG Fashion Touch party in Hollywood last nightVictoria Beckham made sure she was the centre of attention of a mobile phone fashion party last night as she debuted a new hairstyle.
Joining best friend Eva Longoria on the red carpet of the LG Fashion Touch party in Hollywood last night, Posh stole the limelight with her tousled 'bed-head' bob.
Wearing a 'Cloud' mini-dress from her latest collection, the 36-year-old has replaced her usual poker-straight brunette waves with a multi-layered, wavy look.
New look: Beckham shows off her tousled new bob as she poses in a 'Cloud Dress' from her fashion collectionThe 'Cloud' dress was a short version of the full-length gown she wore to the Oscars in March.
While Beckham was queen of the red carpet, Longoria made a rare fashion faux pas with her bizarre mini-dress.
The Desperate Housewives star, 35, was wearing a black and grey frilly mini, with a chiffon style blouse attached the top.
Perhaps feeling a tad jet-lagged after returning from her recent jaunt to Cannes, Longoria appeared a bit heavy-handed with the concealer under her eyes, which stood out next to her olive skin.
Fashionable friends: Beckham posed on the red carpet with her friend Eva Longoria, who also stars in the LG Fashion Touch advertising campaignBeckham and Longoria were hosting the bash at Soho House, which was billed as 'a night of fashion and technology'.
Longoria and Beckham managed to draw a host of Hollywood stars to the bash, including Jessica Simpson, Vanessa Hudgens, Selma Blair and Twilight star Anna Kendrick.
Simpson, who attended with her younger sister Ashlee Simpson-Wentz, squeezed her curvy figure into a very tight black and grey jersey mini from the Spring/Summer 2010 Beckham collection.
Coupled up: Longoria was joined by her husband, basketball player Tony Parker90210 actress Jessica Stroup and Mad Men star January Jones looked remarkably similar as they both arrived in white mini-dresses.
Beckham and Longoria recently starred in advertising campaign for the new Fashion Touch phones, with the two models reflecting the personalities.
The Lotus Elite is 'bold and edgy' like Beckham, while the Rumor Touch is 'sleek and classical' like Longoria.
Stylish siblings: Jessica Simpson, wearing a black and grey jersey dress from Beckham's collection, arrived with her younger sister Ashlee Simpson-WentzIn the past few weeks, short video clips have seen the women working with designers Yotam Solomon and Oday Shakar in preparation for last night's event, where they showcased their new creations.
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Ehtisham Rabbani, vice president of marketing and innovation for LG Mobile Phones, said: 'We don't believe you should have to compromise your personal style or productivity, when it comes to your choice of mobile phone.
'We are thrilled to be working with Victoria and Eva; their involvement in the campaign highlights the relevancy of our design credo and reinforces the LG style heritage.'
Eye-catching: Actress Rosario Dawson (left) wore a silver wrap dress, while High School Musical star Vanessa Hudgens wore a bright blue strapless number
All white on the night: Mad Men actress January Jones (left) and 90210 star Jessica Stroup both wore white mini-dressesIn the LG ad, the pair are seen laughing and joking together while playing dress up.
The two women are seen wearing various designers outfits and laughing on their mobile phones before they prepare to sashay down the catwalk together.
The pair have been close friends with the Beckhams first moved to Los Angeles in 2007.
Meanwhile, the former Spice Girl's husband David was back home in London, supporting the England team at Wembley after they beat Mexico 3-1 in a pre-World Cup friendly.
Playing it safe: Twilight star Anna Kendrick (left) wore a high-necked black dress, while Selma Blair opted for a ruffled mini
Football's coming home? David Beckham talks to Theo Walcott after England beat Mexico 3-1 at Wembley last nightsource: dailymail